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Become a digital marketing maestro by learning the advanced techniques in Digital Marketing Learn how to promote a business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. You will explore the components of Digital Marketing Understanding who's on social media Marketing with Facebook, Twitter, LinkedIn, and Pinterest Recommendations for Expanding your digital marketing skill set. You will learn how you build a successful online marketing campaign for all digital channels Search, video, social, email, and display.



Concepts We Cover

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals?
  • Understanding bounce & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Measuring performance of marketing campaigns via Google analytics
  • What is link tagging
  • How to set up link taggingHow to view customized reports
  • Taking corrective actions if required