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PPC & Google Adwords

Become a digital marketing maestro by learning the advanced techniques in Digital Marketing Learn how to promote a business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. You will explore the components of Digital Marketing Understanding who's on social media Marketing with Facebook, Twitter, LinkedIn, and Pinterest Recommendations for Expanding your digital marketing skill set. You will learn how you build a successful online marketing campaign for all digital channels Search, video, social, email, and display.



Concepts We Cover

  • PPC Advertising
  • Google Adwords Overview
  • Understanding inorganic search results
  • Introduction to Google adwords & PPC
  • advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Understanding Adwords Algorithm
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Creating Search Campaigns
  • Types of Search Campaigns - Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • PPC Advertising Google Adwords
  • Importance of CTR in optimization
  • How to increase CTR
  • Importance of quality score in optimization
  • How to increase quality score
  • Importance of negative keywords in optimization
  • Evaluating campaign stats
  • Optimizing with conversion report
  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non performing keywords
  • How to decrease CPC
  • Analyzing your competitors performance