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What is Digital Marketing

Become a digital marketing maestro by learning the advanced techniques in Digital Marketing Learn how to promote a business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. You will explore the components of Digital Marketing Understanding who's on social media Marketing with Facebook, Twitter, LinkedIn, and Pinterest Recommendations for Expanding your digital marketing skill set. You will learn how you build a successful online marketing campaign for all digital channels Search, video, social, email, and display.



Concepts We Cover

  • Digital Marketing Overview
  • What is marketing?
  • What is digital marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over traditional Marketing ?
  • Understanding Digital Marketing Process
  • Increasing Visibility
  • What is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Inbound Outbound
  • Types of Conversion
  • Understanding Conversion Process
  • Retention
  • Why it is Important?
  • Types of Retention
  • Performance Evaluation
  • Why it is Important?
  • Tools Needed